N\u00eb momentin kur kur hasim n\u00eb nj\u00eb kanal mediatik dhe fillojm\u00eb ta p\u00ebrdorim at\u00eb, \u00ebsht\u00eb momenti kur edhe ai kanal mediatik q\u00ebndron p\u00ebrpara nesh dhe fillon t\u00eb na p\u00ebrdor\u00eb. Nj\u00ebsoj sikurse dashuria: e nd\u00ebrsjell\u00eb. Kjo \u00ebsht\u00eb arsyeja pse ne lidhemi me pasion.<\/p>\n\n\n
Ne e dim\u00eb se media \u00ebsht\u00eb nj\u00eb mjet komunikimi; po ashtu se ky mjet shp\u00ebrndan disa mesazhe\u2026 Pse njer\u00ebzit mund t\u00eb mendojn\u00eb ndryshe, edhe n\u00ebse marrin t\u00eb nj\u00ebjtat mesazhe nga t\u00eb nj\u00ebjtat mjete komunikimi? P\u00ebr m\u00eb tep\u00ebr, prej shum\u00eb mjeteve t\u00eb komunikimit, po p\u00ebrhapen mesazhe t\u00eb ndryshme. A nuk \u00ebsht\u00eb ky nj\u00eb mendim budallall\u00ebk? Jo! <\/p>\n\n\n\n
Le t\u00eb shohim fillimisht mesazhet mediatike dhe m\u00eb pas leximin e tyre. Media n\u00eb vend t\u00eb p\u00ebrmbajtjes s\u00eb mendimeve tona, na p\u00ebrcakton m\u00eb shum\u00eb rreth asaj se \u00e7far\u00eb mendojm\u00eb. P\u00ebrmbajtja q\u00eb p\u00ebrhap mesazhe politike nuk \u00ebsht\u00eb shum\u00eb efektive p\u00ebr t\u00eb p\u00ebrcaktuar se p\u00ebr cil\u00ebn parti do t\u00eb votoni apo \u00e7far\u00eb darke do t\u00eb hani jasht\u00eb. Por tashm\u00eb me k\u00ebrkes\u00eb t\u00eb demokracis\u00eb \u00ebsht\u00eb p\u00ebrcaktuar koncepti i vakteve q\u00eb do t\u00eb hash jasht\u00eb dhe koncepti se duhet t\u00eb votosh. N\u00eb momentin kur hasim n\u00eb nj\u00eb kanal mediatik dhe fillojm\u00eb ta p\u00ebrdorim at\u00eb, \u00ebsht\u00eb momenti kur edhe ai kanal mediatik q\u00ebndron p\u00ebrpara nesh dhe fillon t\u00eb na p\u00ebrdor\u00eb. Nj\u00ebsoj sikurse dashuria: e nd\u00ebrsjell\u00eb. Kjo \u00ebsht\u00eb arsyeja pse ne lidhemi me pasion. K\u00ebshtu funksionojn\u00eb sistemet e komunikimit n\u00eb rendet ekonomike t\u00eb vendosura brenda korniz\u00ebs s\u00eb politikave liberale. N\u00eb sisteme t\u00eb tjera jo-liberale, hyn n\u00eb loj\u00eb nj\u00eb proces propagandistik m\u00eb i ashp\u00ebr. Megjithat\u00eb, ne marrim informacionin e nevojsh\u00ebm dhe materialet arg\u00ebtuese nga kanalet mediatike dhe i p\u00ebrpunojm\u00eb n\u00eb bot\u00ebn ton\u00eb njoh\u00ebse, pa pasur nevoj\u00eb p\u00ebr propagand\u00eb vulgare. Nd\u00ebrkoh\u00eb, mediat po na profilizojn\u00eb dhe po na prezantojn\u00eb n\u00eb bot\u00ebn reale me produktet e ngjashme q\u00eb i shohim n\u00eb bot\u00ebn virtuale. Paraqitja e sht\u00ebpive tona, stili i jet\u00ebs son\u00eb, shija e vakteve tona, emri i pijeve tona, marka e \u00e7orapeve tona, tullaci apo stili i flok\u00ebve i bashk\u00ebshort\u00ebve tan\u00eb b\u00ebhen k\u00ebshtu m\u00eb t\u00eb njohura. Ne vazhdojm\u00eb t\u00eb jetojm\u00eb jo n\u00eb nj\u00eb bot\u00eb t\u00eb huaj, por n\u00eb nj\u00eb bot\u00eb t\u00eb njohur p\u00ebr ne. N\u00eb k\u00ebt\u00eb marr\u00ebdh\u00ebnie ‘momenti’, \u00e7\u00ebshtja se kush \u00ebsht\u00eb m\u00eb vendimtar (kur ne fillojm\u00eb ta p\u00ebrdorim at\u00eb dhe ai fillon t\u00eb na p\u00ebrdor\u00eb) \u00ebsht\u00eb ende e diskutueshme. N\u00eb k\u00ebt\u00eb debat, media \u00ebsht\u00eb mjaft e mir\u00eb p\u00ebr t\u00eb p\u00ebrcaktuar se p\u00ebr \u00e7far\u00eb do t\u00eb diskutojm\u00eb, edhe n\u00ebse nuk mund t\u00eb p\u00ebrcaktoj\u00eb se \u00e7far\u00eb p\u00ebrfundimi do t\u00eb arrijm\u00eb.<\/p>\n\n\n\n
N\u00eb k\u00ebt\u00eb rast media, ka t\u00ebrhequr v\u00ebmendjen e diskutimit p\u00ebr korniz\u00ebn e rendit ideologjik q\u00eb n\u00eb fakt vendoset p\u00ebrmes medias. Liria jon\u00eb ishte ta trajtonim, kritikonim apo diskutonim sistemin ashtu si\u00e7 d\u00ebshironim brenda k\u00ebtij kuadri. K\u00ebshtu, rendi ideologjik riprodhohet vazhdimisht p\u00ebrmes mediave. Padyshim q\u00eb p\u00ebrve\u00e7 medias ka edhe mjete t\u00eb tjera ideologjike. Por n\u00eb k\u00ebt\u00eb proces riprodhimi, media \u00ebsht\u00eb nj\u00eb nga mjetet e r\u00ebnd\u00ebsishme p\u00ebr t\u00eb siguruar q\u00ebndrueshm\u00ebrin\u00eb e sistemit dhe p\u00ebr ta b\u00ebr\u00eb t\u00eb padukshme ideologjin\u00eb. Sepse kjo nd\u00ebrton nj\u00eb histori t\u00eb \u00ebmb\u00ebl n\u00eb nj\u00eb gjuh\u00eb shum\u00eb t\u00eb njohur p\u00ebr ne. Megjithat\u00eb, pritja e k\u00ebsaj historie t\u00eb krijuar nga mediat nuk \u00ebsht\u00eb e nj\u00ebjt\u00eb p\u00ebr t\u00eb gjith\u00eb. Sepse audienca nuk e merr \u00e7do mesazh drejtp\u00ebrdrejt. Ajo kalon n\u00ebp\u00ebr sfondin e vet kulturor, bot\u00ebkuptimin, gjykimet e vlerave dhe p\u00ebrmes filtrit kognitiv. Stuard Hall e p\u00ebrkufizon at\u00eb si lexim dominues, lexim diskutues dhe kund\u00ebr – lexim. Sipas Hall, \u00e7do p\u00ebrmbajtje (\u00e7do mesazh) paraqitet duke u koduar dhe n\u00eb universin e marr\u00ebsit ky kod hapet dhe lexohet. Ekzistojn\u00eb 3 lloje t\u00eb leximit. Leximi dominues i referohet pranimit t\u00eb mesazheve t\u00eb d\u00ebrguara pa refuzim. Leximi diskutues p\u00ebrfshin nj\u00eb pranim t\u00eb pjessh\u00ebm. Kund\u00ebr – leximi \u00ebsht\u00eb nj\u00eb form\u00eb leximi n\u00eb t\u00eb cil\u00ebn mesazhet e d\u00ebrguara refuzohen. Le t\u00eb p\u00ebrpiqemi t\u00eb japim shembull k\u00ebto stile leximi nga filmi q\u00eb t\u00eb gjith\u00eb ndoshta e njohin Baba (The Godfather). Leximi dominues: Babai, i luajtur nga Marlon Brando n\u00eb episodin e par\u00eb, \u00ebsht\u00eb nj\u00eb gangster q\u00eb lufton padrejt\u00ebsin\u00eb. \u00c7far\u00ebdo q\u00eb ai b\u00ebn, e b\u00ebn p\u00ebr t\u00eb mbrojtur veten dhe familjen e tij. \u00cbsht\u00eb kund\u00ebr drog\u00ebs. Mund t\u00eb lexohet si vler\u00ebsim q\u00eb mesazhet merren n\u00eb m\u00ebnyr\u00eb pozitive. P\u00ebr dik\u00eb q\u00eb shikon t\u00eb nj\u00ebjtin film me nj\u00eb lexim t\u00eb diskutuesh\u00ebm, disa mesazhe jan\u00eb t\u00eb pranueshme, nd\u00ebrsa t\u00eb tjerat refuzohen. P\u00ebr shembull, Al Pacino kur ulet n\u00eb karrigen e Babait \u00ebsht\u00eb nj\u00eb lider mafioz q\u00eb lufton padrejt\u00ebsin\u00eb. Megjithat\u00eb, ai p\u00ebrdor edhe mjete t\u00eb paligjshme. Ai \u00ebsht\u00eb patriot, por p\u00ebrdor imazhin e patriotizmit p\u00ebr t\u00eb shmangur nd\u00ebshkimin. Prandaj, derisa nj\u00ebra pal\u00eb \u00ebsht\u00eb e pranueshme, pala tjet\u00ebr refuzohet. Nj\u00eb m\u00ebnyr\u00eb tjet\u00ebr e leximit paraqitet n\u00eb t\u00eb nj\u00ebjtin film, duke paraqitur nj\u00eb lexim q\u00eb \u00ebsht\u00eb kund\u00ebr mafias. Filmi “Babai” p\u00ebrpiqet t\u00eb simpatizoj\u00eb mafien duke i hedhur nj\u00eb v\u00ebshtrim nga brenda dhe legjitimon marr\u00ebdh\u00ebnie t\u00eb tilla. Tregon nj\u00eb qasje q\u00eb vler\u00ebson pun\u00ebn e paligjshme. N\u00eb fund t\u00eb fundit, mesazhet mediatike nuk paraqesin gjithmon\u00eb p\u00ebrmbajtje t\u00eb pastra. Ato krijohen p\u00ebrmes proceseve komplekse dhe sh\u00ebrbejn\u00eb p\u00ebr t\u00eb riprodhuar rendin ideologjik p\u00ebrgjith\u00ebsisht mbizot\u00ebrues (ne k\u00ebtu dhe n\u00eb vendet e p\u00ebrmendura m\u00eb sip\u00ebr nuk i japim asnj\u00eb konotacion pozitiv apo negativ ideologjis\u00eb ). K\u00ebto mesazhe lexohen duke analizuar vet\u00eb bot\u00ebt kulturore t\u00eb njer\u00ebzve, perspektivat, gjykimet e vlerave, besimet e k\u00ebshtu me radh\u00eb. Jo t\u00eb gjith\u00eb marrin ose pranojn\u00eb \u00e7do mesazh me t\u00eb nj\u00ebjtin efekt. Por secili gjen gjithmon\u00eb nj\u00eb histori q\u00eb mund ta p\u00eblqej\u00eb. Dhe media \u00ebsht\u00eb shum\u00eb e mir\u00eb p\u00ebr ta paraqitur k\u00ebt\u00eb. E r\u00ebnd\u00ebsishme nuk \u00ebsht\u00eb t\u00eb d\u00ebgjosh historit\u00eb, por t\u00eb zgjedh\u00ebsh at\u00eb t\u00eb p\u00ebrshtatshmen. Sepse t\u00eb harrosh \u00ebsht\u00eb m\u00eb e v\u00ebshtir\u00eb se t\u00eb m\u00ebsosh dhe n\u00ebse krijohet nj\u00eb kujtes\u00eb e gabuar, \u00ebsht\u00eb shum\u00eb m\u00eb e v\u00ebshtir\u00eb ta korrigjosh at\u00eb.<\/p>\n","protected":false},"excerpt":{"rendered":"
N\u00eb momentin kur kur hasim n\u00eb nj\u00eb kanal mediatik dhe fillojm\u00eb ta p\u00ebrdorim at\u00eb, \u00ebsht\u00eb momenti kur edhe ai kanal mediatik q\u00ebndron p\u00ebrpara nesh dhe fillon t\u00eb na p\u00ebrdor\u00eb. Nj\u00ebsoj sikurse dashuria: e nd\u00ebrsjell\u00eb. Kjo […]<\/p>\n","protected":false},"author":1,"featured_media":79,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-78","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fokus","entry-card--landscape"],"jetpack_featured_media_url":"https:\/\/prizmamedium.com\/wp-content\/uploads\/2026\/05\/Prizma-Medium_aimage.png","_links":{"self":[{"href":"https:\/\/prizmamedium.com\/tr\/wp-json\/wp\/v2\/posts\/78","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prizmamedium.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prizmamedium.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prizmamedium.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prizmamedium.com\/tr\/wp-json\/wp\/v2\/comments?post=78"}],"version-history":[{"count":3,"href":"https:\/\/prizmamedium.com\/tr\/wp-json\/wp\/v2\/posts\/78\/revisions"}],"predecessor-version":[{"id":143,"href":"https:\/\/prizmamedium.com\/tr\/wp-json\/wp\/v2\/posts\/78\/revisions\/143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prizmamedium.com\/tr\/wp-json\/wp\/v2\/media\/79"}],"wp:attachment":[{"href":"https:\/\/prizmamedium.com\/tr\/wp-json\/wp\/v2\/media?parent=78"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prizmamedium.com\/tr\/wp-json\/wp\/v2\/categories?post=78"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prizmamedium.com\/tr\/wp-json\/wp\/v2\/tags?post=78"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}